Puerto Rico · English & Español

Gabriel Lugo
Barrera

Creative Writer|Filmmaker|Media Professional

Copy, scripts, articles and short films, written in two languages and built on one idea: say something real, in a voice people recognize. Award winning filmmaker, M.F.A. screenwriter, and the person who keeps the project moving while the story gets told.

About

Stories from a serious case of Spanglish

Growing up Puerto Rican gave Gabriel a unique perspective on what it means to be American, and a serious case of Spanglish that encouraged him to explore nuanced characters in unexpected settings. He grew up in a family of engineers and doctors. But when his island was devastated by Hurricane María, he had too much time to think and even more stories to tell.

He daydreamed about a kid who finds a magical golden gas can for his generator, one that brings him a much needed hot shower and accolades for his first production. Having achieved both, he dove into screenwriting, hoping to spark in others the passion he feels for troubled but talented souls searching for a deeper connection.

Along the way he produced live morning television at Telemundo Puerto Rico, covered more than 100 film and television scripts in Los Angeles development, and earned his Commercial Pilot License. Today he writes and coordinates bilingual content for clients back home in Puerto Rico.

  • Emmy 2018 NATAS Suncoast Student Production Award, Short Form Fiction
  • M.F.A. Writing for the Screen, Loyola Marymount University, magna cum laude
  • 100+ Film and television scripts covered in development
  • EN · ES Fully bilingual, written and spoken

Films

Short films

Recognition Award

Un Regalo de Vida (A Gift of Life)

Student documentary

A documentary made to educate audiences and promote organ donation in Puerto Rico.

Credits
Director · Writer · Editor
Award
Recognition Award from LifeLink of Puerto Rico for educating and promoting organ donation

Writing

Copy, articles and screenwriting

Copywriting & Campaigns Español

Spec work for local brands, written in Spanish for a Puerto Rican audience. Brand names are left as placeholders. Use the English button on any piece to see a translation.

Post 1 · Visual: a barista pouring a cup of coffee

Antes de los emails. Antes del tráfico. Antes que todo.

#CaféLocal

Before the emails. Before the traffic. Before everything.

Post 2 · Visual: coffee beans being roasted

Tostado en la isla. Servido en tu casa. Es así de simple.

#CaféLocal

Roasted on the island. Served at your place. It’s that simple.

Post 3 · Visual: someone at an office desk with a cup of coffee

El email puede esperar cinco minutos más.

#CaféLocal

The email can wait five more minutes.

Concept A

Este verano no espera por nadie.

Ni tú deberías. Agarra una cerveza local, súbete al carro y deja que el día te lleve donde te lleve.

This summer doesn’t wait for anyone. Neither should you. Grab a [local beer], hop in the car and let the day take you wherever it takes you.

Concept B

Hoy tú puedes ser el héroe del get.

No hay fiesta sin cerveza local, ni sin la leyenda que la trae.

Today you can be the hero of the hangout. There’s no party without [local beer], or without the legend who brings it.

Spot 1 · Voiceover

Todo el mundo dice que quiere desconectar. Pero nadie te dice cómo. En agencia local no te vendemos un paquete. Te ayudamos a encontrar el viaje que realmente necesitas. Ya sea la montaña, la playa, o simplemente silencio.

Agencia local. Menos estrés, más viaje.

Everyone says they want to disconnect. But nobody tells you how. At [local agency] we don’t sell you a package. We help you find the trip you actually need. The mountains, the beach, or just silence. [Local agency]. Less stress, more travel.

Spot 2 · Residents offer · Voiceover

Que vivas donde todos vienen a vacacionar no significa que tengas que viajar fuera de la isla. Aprovecha agencia local y esta oferta para residentes.

Living where everyone else goes on vacation doesn’t mean you have to leave the island. Take advantage of [local agency] and this offer for residents.

  1. Fuerza que se nota.

    Strength that shows.

  2. El que te dijo que era fácil, te mintió.

    Whoever told you it was easy lied to you.

  3. Aquí no se compite contra nadie. Se compite contra el espejo.

    Here you don’t compete against anyone. You compete against the mirror.

Articles

Short form, first person, written for a general reader.

Here’s something I learned after walking over a hundred dogs as a walker in Los Angeles and Florida: most of us are doing walks wrong. Not badly wrong. Just missing something. Ask yourself this: whose walk is it actually for?

We tend to think a dog’s life revolves entirely around ours. And honestly, some of the time that’s true. These furballs would follow us to the ends of the earth. But because of that, we also tend to see the walk as something we’re doing for them, on our terms. So we walk them the way we exercise ourselves. Steady pace, keep moving. The dog follows along, sniffing for two seconds before we pull them forward. You get home and they seem fine. Maybe a little restless still. You think, maybe I need to walk them longer.

You probably don’t. You probably just need to walk them differently.

My mother calls it “going to Marshalls.” She goes because she needs something specific. She stays for 30 minutes because she ran into someone she knows, spotted something she didn’t expect, and ended up browsing three aisles she had no business being in. Nobody rushes her out the door. Nobody tells her the throw pillows aren’t worth her time. She leaves happy, stimulated, and already thinking about going back. That’s a sniff walk. And it’s the easiest thing you can do for your dog today.

Think about it this way: when we go outside, half of us are on our phones anyway. Catching up with friends, people watching, doom scrolling through lunch. We have a dozen ways to stay connected to the world. Dogs don’t have that privilege, especially indoor pets. The walk is their whole window. And the way they experience it isn’t through their eyes. It’s through their nose.

Have you ever come home from a friend’s place that has a dog and gotten the full sniffspection? That’s not just curiosity. That’s their version of reading your texts. Dogs have up to 300 million olfactory receptors. Humans have about 6 million. When your dog stops at a patch of grass, they’re reading a full story. Pulling them away from that, walk after walk, is like someone sending you a great reel and closing the app every time it gets good.

Animal behaviorists have studied this. A 20 minute sniff walk can leave your dog calmer and more settled than a 40 minute power walk. The nose work engages their brain in a way that a quicker pace never will.

Here’s how to do it: after the first 10 minutes, hand them the map. Loosen the leash. Let them stop at the hydrant for 45 seconds. Let them double back. Follow them for once. I learned the hard way not to rush your mom out of Marshalls. Don’t rush your dog through the one walk they get today.

That’s the whole tip. No special trail, no extra time. Just drop your agenda and let them do what they were built to do.

Watch how they walk home.

Screenwriting

Original projects in development. Loglines and pitches.

Romantic comedy · Feature

Untagged

Anthony and Dyanne meet on vacation after a messy breakup. He brings his new Instagram girlfriend, she brings her younger brother, and both get lost on a party tour bus. Now the ex lovers have to work together, using social media, to find them in time for the biggest soccer match in Italy.

Musical biopic · Feature

The New Wave

A momentary bliss that shaped music forever. From love affairs to Grammy Awards, see the origins of bossa nova through the eyes of the Girl from Ipanema herself, Astrud Gilberto: an insecure housewife in 1950s Brazil struggling to step out of the shadow of her husband, João Gilberto.

Tragicomedy · Ensemble

Blackout

A mother stranded on a work trip, her withdrawn son avoiding his 21st birthday party, and his older sister reliving her youth reunite during a major blackout in Puerto Rico after a devastating loss in the family.

Animated comedy · Pilot

Brobots

A shiny next gen robot, its outdated counterpart and their harsh AI ship struggle with free will after returning from a long mining mission outside the solar system to find their human overlords wiped out by nuclear war.

Photography

harmony2observe

Water is part of every day, and most of the time we look right past it. This series is about slowing down long enough to notice the small things: a single drop breaking a still surface, rain stacking rings on top of rings, a pattern that never holds the same shape twice. There is beauty and harmony in moments we usually take for granted.

The more you thrash around in struggle, the more ripples you make. Accept the calm and the turbulence alike, and the moments of stillness start to stand out.

Gabriel Lugo Barrera

Experience

Background

Download Resume (PDF)

Writer and content professional with an M.F.A. in screenwriting and a background in media production, script development, and bilingual copywriting. Experienced in turning ideas into clear, audience focused writing, from client copy to script coverage to live show segments. Dependable coordinator who keeps schedules, files, and people on track under deadline pressure.

  1. 2023 to Present

    Copywriter & Content Coordinator

    SIBB · Consulting Firm, Puerto Rico

    • Write and edit client facing copy in English and Spanish, adjusting tone and messaging for each audience.
    • Coordinate scheduling, follow ups, and documents across clients and team members to keep projects and deadlines on track.
    • Organize client files and shared materials in Google Workspace so information stays current and easy to find.
  2. 2018 to 2022

    Research & Development Associate

    PalmStar Media / Roddenberry Entertainment · Los Angeles, California

    • Covered 100 film and television scripts across both roles, evaluating narrative structure, audience fit, and commercial viability.
    • Conducted competitive landscape and audience research, and organized materials and project tracking, to support development decisions.
    • Supported pilot productions on set as a Production Assistant, and coordinated talent agency outreach and casting.
  3. 2018

    Producer / Production Assistant

    Telemundo Puerto Rico · San Juan

    • Assisted the main producer on the daily live shows “Día a Día con Raymond y Dagmar” and “Raymond y sus Amigos,” handling scheduling and on set needs.
    • Wrote and produced daily segments and booked talent for live broadcast.

Contact

Let’s make something worth talking about.

Open to content, copywriting and creative roles in Puerto Rico and remote. The fastest way to reach me is email.

Based in Guaynabo, Puerto Rico